# David 2 Goliath

> Paid-ads and lead-generation agency exclusively for UK estate and letting agents. We book qualified valuation and landlord appointments straight into the agent's diary through the D2G Performance Engine: paid media, AI qualification, calendar booking and full reporting. For qualifying clients the return is guaranteed at 3X.

David was never the underdog. He was simply underestimated.

Key facts:
- Audience: UK estate and letting agents only (independent agencies, and networks or franchise groups)
- Product: qualified valuation and landlord appointments booked into the diary, not raw leads
- Proof: Orlando Reid, London, May 2025. 477% ROI in twelve days, first instruction in 11 days, £45.02 cost per qualified lead, 50% of qualified appointments closed
- Guarantee: 3X return on investment for qualifying clients
- Founder: Gareth Melly, two decades building campaigns for global brands including Dyson, Rolex, Pepsi, Samsung, Virgin and EY

## Main pages

- [Home](https://www.david2goliath.com/): What the D2G Performance Engine does and who it is for
- [For independent agencies](https://www.david2goliath.com/independents): Qualified appointments owned by the agency, not rented from portals
- [How it works](https://www.david2goliath.com/how-it-works): The four parts of the engine in detail
- [Orlando Reid case study](https://www.david2goliath.com/results/orlando-reid): The full 477% ROI campaign, day by day
- [About](https://www.david2goliath.com/about): Who is behind David 2 Goliath and how we work
- [Book a growth call](https://www.david2goliath.com/book): Thirty minutes, straight answers, no pitch theatre

## Insights

- [Insights index](https://www.david2goliath.com/insights): Articles for UK estate and letting agents on lead generation, AI qualification and marketing attribution