The hidden cost of a lead
Every dead lead still lands on your payroll: the hours your team spends chasing enquiries and valuations that never instruct, paid whether they instruct or not. Set your branch figures below and see the real number, then see the growth those same leads could produce with D2G.
Your numbers
Rough figures are fine. Picture a normal month, not your best or your worst.
Portal leads, calls, web forms, walk-ins. Everything that lands. Add up your branches if you run more than one.
How many enquiries got you through a door.
UK average converts 34% of valuations. Yours: 33%.
Around the UK averageRuns £150,000 to £10 million, faster at the top end. Sets what one instruction is worth.
Excluding VAT. With the sale price, this is your commission on every instruction won.
The person handling the leads. We load 20% for NI and pension.
Team time lost to dead leads
That's 66 working days a year of your team's time, gone on enquiries and valuations that never instruct.
And those are just the deals you never won. Convert one in ten of the valuations that stalled, and £74,880 a year in commission stops walking out the door.
NOTE: this is before your marketing spend, which could drastically increase the waste. If you want help working that out, let's have a chat and get it dialled in.
Where it leaks
You already paid for every lead in here. The orange is your money walking out the door.
The bill, itemised
We count only the staff time dead leads consume, nothing hypothetical. 10 minutes per enquiry, 2 hours per valuation door to door. That time is priced at the salary you set above, loaded 20% for National Insurance and pension, over 1,730 working hours a year. We do not count lost commission or wasted advertising here: we cannot know how many of those sellers were ever winnable, or how your marketing budget was split, so we leave them out rather than guess. Benchmark: Reapit, UK average valuation-to-instruction 34%.
The price of ignoring it
Here is what that lost team time adds up to if nothing changes.
Your numbers, your upside. A year with D2G, against the 3X minimum we guarantee. Everything stays in your browser, confidential to you.
Using your figures above: £400,000 average sale at 1.3%, about £5,200 commission on every instruction won.
Media budget paid to Meta or Google. We suggest £1,000 a month minimum, and £2,000 for clients in major cities. Above £3,000 moves you to our standard tier.
Your year with D2G
A 3X year: around 23 instructions, triple what you invest. Our minimum expectation.
Your potential annual profit
after your £39,400 invested with D2G
Around 23 new instructions across the year, at £5,200 each. The first 8 instructions cover your whole investment; the rest is profit.
Each instruction is worth your sale price times your fee. You pick the return; 3X is the minimum we guarantee. Commission earned is that multiple of what you invest, and the instruction count is simply how many wins it takes to reach it at your commission per instruction. Profit is what is left after what you invest with D2G, before your cost of delivering the sale. 3X, 5X, 7X and 9X are scenarios, not promises. For qualifying clients we guarantee a 3X return in three months or your fees back. Minimum term is three months, not twelve; the year view simply shows twelve months running. Simple tier: £1,000 setup, £1,700/mo, plus your media. Real returns depend on completions, your patch and your follow-up.
Keep your numbers
Your figures stay in your browser. We only send this if you ask, then it is yours to keep.
This is the part we take off your hands
You don't fix a leaking funnel with another pair of hands. We rebuild it, so dead leads never reach your team and the real ones land in your diary.
The dead leads never reach a human. Your team only ever speaks to someone worth speaking to.
Thirty minutes, straight answers, no pitch theatre. Figures on this page are built from your inputs, not a guarantee.
The hidden cost of a landlord lead
Every landlord enquiry that never signs still costs you: the hours your team spends on appraisals and chases that never become a managed property, paid whether they instruct or not. Set your branch figures below and see the real number, then see the recurring income those same leads could produce with D2G.
Your numbers
Rough figures are fine. Picture a normal month, not your best or your worst. Landlord side only, not tenant enquiries.
Landlords asking about letting or switching agent. Portal leads, calls, web forms, walk-ins. Add up your branches if you run more than one.
How many enquiries got you through the landlord's door.
Appraisals that became a signed, managed property. Most agents manage 20-25%. Yours: 40%.
Solid, room to pushThe typical rent on the properties you take on. Sets what one managed landlord is worth to you.
Excluding VAT. With the rent, this is your recurring fee on every managed property, every month they stay.
The person handling landlord leads. We load 20% for NI and pension.
Team time lost to dead landlord leads
That's 38 working days a year of your team's time, gone on enquiries and appraisals that never sign.
And those are just the landlords you never signed. Win one in ten of the appraisals that stalled, and £15,552 a year in management fees stops walking out the door.
NOTE: this is before your marketing spend, which could drastically increase the waste. If you want help working that out, let's have a chat and get it dialled in.
Where it leaks
You already paid for every lead in here. The orange is your money walking out the door.
The bill, itemised
We count only the staff time dead landlord leads consume, nothing hypothetical. 10 minutes per enquiry, 2 hours per appraisal door to door. That time is priced at the salary you set above, loaded 20% for National Insurance and pension, over 1,730 working hours a year. We do not count lost management fees or wasted advertising here: we cannot know how many of those landlords were ever winnable, or how your marketing budget was split, so we leave them out rather than guess.
The price of ignoring it
Here is what that lost team time adds up to if nothing changes.
Your numbers, your upside. Every managed landlord you win keeps paying you, month after month. Here is a year with D2G against the return we target. Everything stays in your browser, confidential to you.
Using your figures above: £1,300 average rent at 12% management, about £1,872 a year per managed landlord, roughly £7,488 over 4 years.
Average time a managed landlord keeps you on. Sets each landlord's lifetime value. Keep it conservative if you are unsure.
Media budget paid to Meta or Google. We suggest £1,000 a month minimum, and £2,000 for clients in major cities. Above £3,000 moves you to our standard tier.
Your profit with D2G
A 3X year: around 16 new managed landlords. Our minimum expectation.
Your potential profit
over their whole stay, after your £39,400 invested in year one
Around 16 new managed landlords, each worth £7,488 over their stay. The first 6 cover your whole investment; the rest is profit.
Each managed landlord is worth your monthly rent times twelve times your management fee, every year they stay with you. Your investment is one year: setup, twelve months of D2G and twelve months of media. The multiple you pick sizes how many new landlords that year brings, measured across their whole stay. Their whole stay shows the profit those landlords produce over the tenure you set, less that one-year investment. Just year one shows the same landlords counting only their first twelve months of fees, which for a recurring model is usually still an investment before it turns to profit. 3X, 5X, 7X and 9X are scenarios, not promises. For qualifying clients D2G guarantees a 3X return or your fees back; ask on the call how that applies to recurring lettings income. Minimum term is three months. Simple tier: £1,000 setup, £1,700/mo, plus your media. Real returns depend on retention, your patch and your follow-up.
Keep your numbers
Your figures stay in your browser. We only send this if you ask, then it is yours to keep.
This is the part we take off your hands
You don't fix a leaking funnel with another pair of hands. We rebuild it, so dead leads never reach your team and the landlords worth winning land in your diary.
The dead leads never reach a human. Your team only ever speaks to a landlord worth speaking to.
Thirty minutes, straight answers, no pitch theatre. Figures on this page are built from your inputs, not a guarantee.