01
Appointments, not leads
A lead is a phone number. An appointment is a vendor or landlord, qualified against your criteria, sitting in your diary at a time you agreed.
For letting agents
More landlords.Your managed book, growing.
Qualified landlord appointments booked straight into your diary. Every new instruction compounds your recurring management income.
The problem
Every agent is fighting for the same instruction.
“Every portal lead I pay for has already been sold to three other agents, and landlords switching agents never seem to find me.”
Management income is the most valuable revenue in the business, yet most letting agents grow it by accident. The portals sell the same landlord enquiry to everyone, and the big brands outspend you for the rest. Neither one builds a book that belongs to you.
The shift
Become the obvious choice on your patch.
We make you the letting agent your patch knows. Not more leads to chase. Appointments with landlords who already passed your criteria.
02
Owned, not rented
Every advert, every enquiry, every appointment belongs to your agency, alone. Stop paying suppliers for leads that they also sell to your competitors and take ownership of your business success.
03
Your postcode, your name
Campaigns built for your ICP, your patch and your brand, so the people most likely to instruct already know who you are before the valuation.
04
Every pound accounted for
You see exactly what was spent, what it produced and what it returned. No vanity metrics, no guessing where instructions came from. Giving you clear visibility and more control.
05
A pipeline that compounds
Our system focuses on the entire market, not just the 3% ready to make a move. If a lead is not ready to take action, they are added to your pipeline and re-marketed to for when they are ready to go ahead. Growing your pipeline for a more successful future.
Why the managed book is different
A managed property is an annuity. A sale is a transaction.
Sales income arrives once and then has to be won again from scratch. Management income arrives every month for as long as the landlord stays, which for a well served landlord is often years. That difference is the reason a lettings business is usually worth more per pound of revenue than a sales business.
It also changes what a lead is worth. If a new managed property pays you for three or four years, the amount you can rationally spend to win one landlord is far higher than most agencies allow themselves to spend. Agents who budget for landlord acquisition as though it were a one off sale routinely underspend on the most valuable thing they can buy.
The obstacle is that landlords are hard to reach deliberately. They rarely announce themselves, most are not actively searching, and the ones who do search arrive through portals that sell the same enquiry several times over.
The answer is to stop waiting for the search. Reach landlords on the basis of who they are rather than what they typed, give them a reason to consider a change before they are unhappy enough to look, and qualify hard on portfolio size and management arrangement so your team only meets landlords worth meeting.
The gap
Estate agents do not need more generic marketing.
The property sector is full of marketing activity.
- Social posts
- Boosted listings
- Portal spend
- Sale boards
- Door drops
- Lead suppliers
- Email campaigns
- Generic funnels
- AI tools
But more activity does not automatically create more growth. In some cases it simply creates more confusion and more costs.
Too many estate agents are being sold marketing that looks busy but does not properly connect to positioning, trust, loyalty, lead quality, nurture follow-up or most importantly the return on investment.
D2G was built to close that gap. Not by replacing what good estate agents already do well, but by helping turn their competitive advantage into a stronger, more visible and more measurable growth advantage.
Where the magic happens
Your market knowledge. Our advertising expertise.
You bring
Your market knowledge
The streets, the sellers, the landlords, the competitors, and the real reasons people choose one agency over another on your patch.
We bring
Our advertising expertise
A serious advertising background and a performance engine built to make that knowledge memorable, trusted and measurable at scale.
We did not come from a property background. We came from a serious advertising background. That is exactly why D2G works differently. Great advertising does not just get attention. It becomes memorable, builds trust and changes behaviour.
The best estate agents already know their market: the streets, sellers, landlords, competitors and the reasons people choose one agency over another. That knowledge is powerful, but only when it is communicated clearly, consistently and commercially.
You bring the market insight. We bring the advertising expertise and performance engine system to communicate it at scale.
Together, we create a growth system that feels local because it is, performs because it is built properly, and helps create attention, trust and qualified opportunities.
The end goal: a pipeline that keeps building, so the right instructions and valuations keep coming without starting from zero each month.
feeds→
feeds→
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Tap a stage to replay it
Positioning compounds into booked pipeline.
Client words
In their words
In a very short timeframe, we secured significantly more qualified leads than we had in almost the entire previous year. D2G truly understood our brand, our challenges, and delivered beyond expectations.
I have worked with many lead providers before but Gareth stood out from the pack. Understood what our objective was, was ready to pivot if required, provided great quality leads at a reasonable price.
Thirty minutes. Your patch, your numbers.
A growth call is not a pitch. We look at your market, your goals and your numbers, and tell you honestly whether the engine fits. If it does not, you will hear that too.