01
Appointments, not leads
A lead is a phone number. An appointment is a vendor or landlord, qualified against your criteria, sitting in your diary at a time you agreed.
For London estate and letting agents
Your London patch.Your pipeline.
Qualified valuation and landlord appointments across London, booked straight into your diary. Owned by you, not rented from a portal.
The problem
Every agent is fighting for the same instruction.
“The big brands outspend me on my own patch and the portals charge me for leads they also sell to everyone else.”
It is not only the independents. Corporates, networks, boutiques, lettings specialists: almost every agency in the country is buying attention from the same channels, running the same boosted listings and chasing the same enquiries.
The portals sell one lead three times over. The national brands carpet your postcode with budgets you are never going to match, nor should you. And the enquiries that do come through arrive cold, unqualified and already talking to two of your competitors.
So your team spends its mornings on people who were never going to instruct. Your marketing spend cannot be traced to a single completion. The valuations you did win feel like chance, rather than a system that you can turn up or down depending on your business needs.
Meanwhile the vendor two blocks away has already chosen an agent. They chose the one they had recognised and remembered.
The shift
Become the obvious choice on your patch.
We build a personalised performance engine that puts you in front of your patch and people not only motivated to move now but also in the near future. It automatically qualifies the tyre kickers against those who are serious and books meetings for your team with those who qualify. Not more leads to chase. Appointments with vendors and landlords who already passed your criteria.
02
Owned, not rented
Every advert, every enquiry, every appointment belongs to your agency, alone. Stop paying suppliers for leads that they also sell to your competitors and take ownership of your business success.
03
Your postcode, your name
Campaigns built for your ICP, your patch and your brand, so the people most likely to instruct already know who you are before the valuation.
04
Every pound accounted for
You see exactly what was spent, what it produced and what it returned. No vanity metrics, no guessing where instructions came from. Giving you clear visibility and more control.
05
A pipeline that compounds
Our system focuses on the entire market, not just the 3% ready to make a move. If a lead is not ready to take action, they are added to your pipeline and re-marketed to for when they are ready to go ahead. Growing your pipeline for a more successful future.
On the ground in London
In London, the patch is the postcode, not the city.
No agent sells London. You sell four or five postcodes, and the vendor two streets outside them is somebody else's. That makes London the least forgiving market in the country for broad marketing, because most of the money you spend reaching a London audience is spent on people who will never instruct you.
It also makes it the most rewarding market for the opposite approach. When targeting is drawn tightly around the streets you actually cover, the same budget lands on a much smaller audience many more times. Repetition inside a small area is what turns an agency name into the one a vendor already recognises when the time comes.
The competitive picture is unusually crowded here. Corporate networks, hybrid agencies and well funded independents are all bidding for the same enquiries, and the portals sell each one of those enquiries more than once. Outspending that field is not the plan. Being the specific, familiar name in a handful of postcodes is.
This is the market the engine was proven in. Orlando Reid ran it in London, on London stock, against London competition, and the numbers on this page came out of that campaign.
The gap
Estate agents do not need more generic marketing.
The property sector is full of marketing activity.
- Social posts
- Boosted listings
- Portal spend
- Sale boards
- Door drops
- Lead suppliers
- Email campaigns
- Generic funnels
- AI tools
But more activity does not automatically create more growth. In some cases it simply creates more confusion and more costs.
Too many estate agents are being sold marketing that looks busy but does not properly connect to positioning, trust, loyalty, lead quality, nurture follow-up or most importantly the return on investment.
D2G was built to close that gap. Not by replacing what good estate agents already do well, but by helping turn their competitive advantage into a stronger, more visible and more measurable growth advantage.
Where the magic happens
Your market knowledge. Our advertising expertise.
You bring
Your market knowledge
The streets, the sellers, the landlords, the competitors, and the real reasons people choose one agency over another on your patch.
We bring
Our advertising expertise
A serious advertising background and a performance engine built to make that knowledge memorable, trusted and measurable at scale.
We did not come from a property background. We came from a serious advertising background. That is exactly why D2G works differently. Great advertising does not just get attention. It becomes memorable, builds trust and changes behaviour.
The best estate agents already know their market: the streets, sellers, landlords, competitors and the reasons people choose one agency over another. That knowledge is powerful, but only when it is communicated clearly, consistently and commercially.
You bring the market insight. We bring the advertising expertise and performance engine system to communicate it at scale.
Together, we create a growth system that feels local because it is, performs because it is built properly, and helps create attention, trust and qualified opportunities.
The end goal: a pipeline that keeps building, so the right instructions and valuations keep coming without starting from zero each month.
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Tap a stage to replay it
Positioning compounds into booked pipeline.
Client words
In their words
In a very short timeframe, we secured significantly more qualified leads than we had in almost the entire previous year. D2G truly understood our brand, our challenges, and delivered beyond expectations.
I have worked with many lead providers before but Gareth stood out from the pack. Understood what our objective was, was ready to pivot if required, provided great quality leads at a reasonable price.
Thirty minutes. Your patch, your numbers.
A growth call is not a pitch. We look at your market, your goals and your numbers, and tell you honestly whether the engine fits. If it does not, you will hear that too.