Privacy Policy

1. Who We Are

David 2 Goliath Ltd ("we", "us", "our") is a marketing agency specialising in digital advertising, lead generation, AI-assisted marketing systems and social media strategy for property professionals. We are registered in England and Wales.

For any questions about this policy or how we handle personal data, please contact us at:

2. Where We Collect Personal Data

We collect personal data through several areas of our website and services, including:

• -Prime Position registration, onboarding and tool usage
• -Free Hub downloads, guides, resources, training materials, templates, webinars and lead magnets
• -Contact forms, enquiry forms and call booking forms
• -Email, telephone, social media and direct communications
• -Client onboarding, project delivery and account management
• -Website analytics, cookies, pixels and similar tracking technologies
• -Publicly available business sources, referrals, events, social media platforms and business databases where permitted by law

3. What Personal Data We Collect

Depending on how you interact with us, we may collect the following personal data:

• -Full name
• -Email address
• -Phone number, where provided
• -Company or agency name
• -Job title, role or seniority
• -Business website and social media profile links, where provided or publicly available
• -Property sector, agency type, location, marketing interests and business preferences
• -Information submitted through Prime Position onboarding forms or questionnaires
• -Information submitted when accessing the Free Hub or downloading free resources
• -IP address, approximate location, browser, device and technical information collected automatically
• -Usage data relating to your interaction with our website, Free Hub, Prime Position and marketing communications
• -Enquiry details, call notes, correspondence and other information you choose to provide

4. How We Use Your Data

We use personal data for the following purposes:

• -To provide access to Prime Position and related AI-assisted content tools
• -To deliver Free Hub resources, guides, templates, training materials and other requested content
• -To personalise your experience based on the information you provide
• -To respond to enquiries, requests, bookings and communications
• -To assess whether our services may be relevant to your business
• -To send relevant marketing communications where permitted by law or where you have given consent
• -To run, improve and develop our products, services, website and marketing systems
• -To analyse how our website, Free Hub, tools and campaigns are used
• -To deliver advertising, retargeting and performance measurement, subject to cookie and tracking consent where required
• -To manage client relationships, proposals, projects, billing and internal operations
• -To comply with legal, regulatory, accounting and tax obligations

5. Lawful Bases for Processing

We rely on different lawful bases depending on how and why we process personal data:

• -Consent: for marketing communications where consent is required, and for non-essential cookies or tracking technologies where required.
• -Contract performance: where we need to process personal data to provide requested services, tool access, resources, proposals or client work.
• -Legitimate interests: for running and improving our business, responding to enquiries, carrying out B2B marketing where permitted, analysing service performance, managing security and developing our services.
• -Legal obligation: where we need to process or retain information to meet legal, regulatory, tax or accounting requirements.

6. Marketing Communications

We may send marketing communications about David 2 Goliath Ltd, Prime Position, property marketing insights, AI lead generation, advertising services, resources, events and relevant updates.

Where we rely on consent, we will ask for a clear positive opt-in. We do not use pre-ticked boxes for marketing consent. You can withdraw consent or unsubscribe at any time by:

• -Clicking the unsubscribe link in any marketing email we send you
• -Emailing us directly at hello@david2goliath.com with the subject line "Unsubscribe"

7. Your Rights Under UK GDPR

You have the following rights in relation to your personal data:

• -Right to access: you can request a copy of the personal data we hold about you.
• -Right to rectification: you can ask us to correct inaccurate or incomplete data.
• -Right to erasure: you can ask us to delete your personal data in certain circumstances.
• -Right to restrict processing: you can ask us to limit how we use your data.
• -Right to data portability: you can request your data in a machine-readable format in certain circumstances.
• -Right to object: you can object to us processing your data for marketing purposes at any time.
• -Right to withdraw consent: where processing is based on consent, you can withdraw it at any time.

To exercise any of these rights, please contact us at hello@david2goliath.com. We will respond within one month, unless a longer period is permitted under applicable law.

If you are unhappy with how we have handled your data, you have the right to lodge a complaint with the Information Commissioner's Office at www.ico.org.uk.

8. Data Security

We take the security of personal data seriously and have implemented appropriate technical and organisational measures to protect it against unauthorised access, loss, misuse or disclosure. These may include encrypted connections, access controls, secure storage, account permissions, staff access controls and supplier safeguards.

No method of transmission over the internet is completely secure. While we work to protect personal data, we cannot guarantee absolute security.

9. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, technology or legal requirements. When we do, we will update the date at the top of this document. We encourage you to review this policy periodically.