Case study
477% ROI.Twelve days live.
Orlando Reid, London. May 2025.
Real campaign, real diary, real instructions. This is what the D2G Performance Engine did for a London agency on twelve days of live advertising.
477%
Return on total campaign investment
12 days
Days the adverts actually ran
£45.02
Cost per qualified lead
16 leads
Qualified landlord leads delivered
The situation
Orlando Reid is a estate and lettings agency in South London competing on one of the most saturated post codes where the biggest brands in the country spend heavily on marketing.
Like most agents, they tried various marketing channels but what we soon found was that the paid media channels was not delivering the results they expected. They had leads coming through but majority of these leads were tire kickers or unqualified, meaning the lettings team spent hours every day on leads that were never going to progress further.
The brief was simple: get qualified landlord appointments in the diary, and track every pound accounted for.
Twelve days live, start to finish
Day 1 to 5
Onboarding
Brought both the founder and their head of marketing in for an in-depth onboarding workshop where we strategize the best positioning and an offer that no other local competitor could match easily whilst making sure that it was a no brainer for the potential prospect landlords.
Day 5 to 10
Built the campaign and custom AI bot
Following the workshop the team went away and built their custom AI bot and the ad campaign, utilising some video and static assets that they already had and were using, we adapted these to fit our new and improved campaign. Once approved we went live. Campaign live across paid social. Adverts built for sellers and landlords in Orlando Reid's patch, not templates. AI qualification switched on from the first enquiry.
Day 12 to 15
A hold on the account
After just two days live, the clients meta account ran into trouble with their credit card, which we spent the next three days discussing and resolving with Meta account management team which we managed to get activated after a short complication.
Day 15 to 22
Qualification running
Every enquiry was questioned against Orlando Reid's criteria before it went anywhere near the diary. The serious ones were booked automatically. The rest were filtered out before they cost anyone a phone call.
Day 23
First instruction signed
A signed landlord instruction, worth an estimated £7,000 in lifetime value. Not a lead, not a maybe. An instruction on the books.
Day 24
477% ROI
£1,213.73 went in across twelve live days. One signed instruction came out, worth an estimated £7,000. A net return of £5,786.27, which is 477% on the total investment.
What was running underneath
No single tactic did this. The result came from the parts working as one engine.
Paid media
Budget placed where Orlando Reid's next vendors and landlords actually spend their time, with creative made for that audience.
AI qualification
Every enquiry questioned day and night against the agency's own criteria. Sixteen got through at £45.02 each, and the ones that did were worth a negotiator's time.
Calendar booking
Qualified appointments landed straight in the diary. No chasing, no phone tag, no leads going cold in an inbox.
Reporting
Every pound tracked from advert to appointment to instruction, which is how we can publish these numbers.
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